秦药产业发展模式及高质量发展路径思考
投稿时间:2023-08-29     点此下载全文
引用本文:唐志书,宋忠兴,段金廒,黄璐琦.秦药产业发展模式及高质量发展路径思考[J].中国现代中药,2024,26(6):972-977
DOI:10.13313/j.issn.1673-4890.20230829006
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作者中文名作者英文名单位中文名单位英文名E-Mail
唐志书 TANG Zhi-shu 陕西中医药大学 陕西中药资源产业化省部共建协同创新中心/秦药特色资源研究开发国家重点实验室(培育)/陕西省创新药物研究中心/国家中药材产业技术体系咸阳综合试验站,陕西 咸阳 712046
北京中医药大学 中药学院,北京 102488
Co-construction Collaborative Innovation Center for Chinese Medicine Resources Industrialization by Shaanxi & Education Ministry/State Key Laboratory of Research and Development for Characteristic Resources of Qin Medicine (Cultivation)/Shaanxi Innovative Drug Research Center/Comprehensive Experimental Station of Xianyang/Chinese Materia Medica of China Agriculture Research System, Shaanxi University of Chinese Medicine, Xianyang 712046, China
School of Chinese Materia Medica, Beijing University of Chinese Medicine, Beijing 102488, China
 
宋忠兴 SONG Zhong-xing 陕西中医药大学 陕西中药资源产业化省部共建协同创新中心/秦药特色资源研究开发国家重点实验室(培育)/陕西省创新药物研究中心/国家中药材产业技术体系咸阳综合试验站,陕西 咸阳 712046 Co-construction Collaborative Innovation Center for Chinese Medicine Resources Industrialization by Shaanxi & Education Ministry/State Key Laboratory of Research and Development for Characteristic Resources of Qin Medicine (Cultivation)/Shaanxi Innovative Drug Research Center/Comprehensive Experimental Station of Xianyang/Chinese Materia Medica of China Agriculture Research System, Shaanxi University of Chinese Medicine, Xianyang 712046, China  
段金廒* DUAN Jin-ao 南京中医药大学 江苏省中药资源产业化过程协同创新中心,江苏 南京 210023 Collaborative Innovation Center of Chinese Medicinal Resources Industrialization of Jiangsu, Nanjing University of Chinese Medicine, Nanjing 210023, China  
黄璐琦* HUANG Lu-qi 中国中医科学院,北京 100700 China Academy of Chinese Medical Sciences, Beijing 100700, China  
基金项目:财政部和农业农村部:国家现代农业产业技术体系资助项目;中央本级重大增减支项目(2060302);国家重点研发计划项目(2022YFD1602005);陕西省三秦学者创新团队项目(陕组通字〔2018〕34号)
中文摘要:秦药产业是根植于三秦大地的中药产业,具有深厚而独特的文化内涵,复兴秦药文化、振兴秦药产业已成为区域产业发展的战略任务之一。因此“聚焦秦药品牌,培育全产业链”的发展模式是实现秦药产业全面转型升级的有效路径与战略举措。按照“育企业、建基地、创品牌、强产业、富民生”的思路,以促进农业耕作优势转化为秦药资源生产优势、秦药资源优势转化为秦药产业优势、区位地理优势转化为秦药流通优势、科教人才优势转化为驱动发展优势为目标,实施以提质增效为核心的秦药资源种植、加工、制造、物流、大健康和“一带一路”品牌工程,培育药材大基地、秦药大品种、秦药大物流、健康大产业,提升秦药产业规模、核心竞争力、市场占有率、国内外知名度,从而构建完整的秦药产业发展模式,为推动落实秦药高质量发展提供决策参考。
中文关键词:秦药产业  发展模式  品牌  路径
 
Thoughts on Development Model and High Quality Development Path for Qin Medicine Industry
Abstract:The Qin medicine industry is a traditional Chinese medicine industry rooted in the land of the three Qin regions, rich with profound and unique cultural connotations. At present, reviving the Qin medicine culture and revitalizing the Qin medicine industry have become one of the strategic tasks of regional industrial development. Therefore, the development model of "focusing on the Qin medicine brand and cultivating the whole industrial chain" is an effective path and strategic measure for achieving a comprehensive transformation and upgrade of the Qin medicine industry. Based on the ideas of "cultivating enterprises, building bases, creating brands, strengthening industries, and enriching people's livelihoods", the goals are to promote the conversion of agricultural farming advantages into Qin medicine resources production advantages, Qin medicine resources advantages into industrial advantages, the geographical location advantages into circulation advantages, and the science and education talents advantages into the driving development advantages. The strategy involves implementing a quality and efficiency improvement-focused initiative encompassing the cultivation, processing, manufacturing, logistics, health, and "One Belt and One Road" brand project of Qin medicine resources, as well as cultivating large-scale medicinal herb bases, major Qin medicine varieties, extensive Qin medicine logistics, and a robust health industry. This will enhance the scale, core competitiveness, market share, and domestic and international reputation of the Qin medicine industry, thereby building a complete development model for the Qin medicine industry and providing decision-making references for promoting the implementation of the Qin medicine branding strategy.
keywords:Qin medicine industry  development model  brand  path
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