| Abstract:Objective: To analyze the current development status of genuine medicinal materials "Gan Shi Wei" and "Gan Shi Shi Wei" in Jiangxi Province, explore the existing problems, and propose corresponding countermeasures. Methods: Using Internet information technology and platform, big data mining technology, combined with literature research, data statistics and chart analysis, field survey, multidisciplinary cross research and other methods, analyze the current situation of product development of "Gan Shi Wei" and "Gan Shi Shi Wei", and explore the problems and countermeasures in product development. Results: The 20 varieties of "Gan Shi Wei" and "Gan Shi Shi Wei" have rich efficacy; It can be developed into both medicine and Comprehensive Healthcare Products, including food, alcoholic drinks, tea drinks, daily chemical products, health products, agricultural and animal husbandry products, ornamental products, etc; Meets the needs of the national traditional Chinese medicine market and the trend of national health care. Conclusion: Currently, there is insufficient brand building in the development of "Gan Shi Wei" and "Gan Shi Shi Wei" products; The theoretical basis is insufficient, and basic research needs to be deepened; Serious product homogenization and weak market competitiveness; Insufficient product promotion and other issues.Developing corresponding strategies will better promote the development of genuine medicinal materials brands in Jiangxi Province. |
